Asian Leaders Alliance stands as one
against racism and xenophobia

During this time of the COVID-19 pandemic, many of our Asian community globally has been targeted by racism and xenophobia. We stand with our global community against all racism and xenophobia. Asian Leaders Alliance is working with our ERG members to make a stand together.

As IndividualsAs Organizations

Join us to tackle anti-Asian discrimination
by leveraging your ERG, organization, and network.

The advent of COVID-19 has resurfaced major gaps within our community in regard to racial inequalities and injustices. Particularly for the Asian Pacific Islander (API) community, there has been a dramatic increase in cases of discrimination globally, from racial slurs to violent attacks against APIs. We acknowledge that anti-Asian racism is not new. However, such xenophobic bigotry poses a real threat to the well-being of our community, and more than ever, we must unite, speak up, and advocate for increased awareness and support for the API community.

With over 60 Employee Resource Groups (ERGs), 15 Non-Profit Organizations (NGOs), 10 small-to-medium-sized businesses (SMBs), and 360 individual members in the Bay Area-wide and growing, ALA along with your support can help move the needle on this cause together.

 The COVID-19 pandemic has (re)surfaced several large gaps within the API community

  1. While perceived to be successful due to the “model minority myth”, the API community is still very much subject to racism. We acknowledge racism is an issue for all communities of color and also stand against the ongoing racism against other groups.
  2. A lack of mainstream media coverage and public support from influential figures due to cultural misperceptions of Asians being non-confrontational and not speaking up, and therefore not needing help.
  3. The API community needs resources and to focus on these issues, and calls upon the collective support from our own communities as well as that from our allies’.

We recognize that this is a big issue to tackle but the Asian Leaders Alliance will continue to empower you to collectively move the needle on diversity, equity, and inclusion in the wider community.
With over 60 ERG chapters, 15 NGOs, 10 SMBs, and 360 members in the Bay Area-wide and growing, we can do this.

Will you join us and other Asian ERGS and organizations in the effort to raise awareness and build allyship to address anti-Asian racism?

Call to Action(s):

  1. JOIN ALA: We are actively voicing on this issue and others important to the API community through our BAYCAT video, toolkit, workshops and more. You can join in a number of ways:

    1. Join ALA on Slack: Stay connected with the ALA by joining our official ALA Slack workspace to discuss all things related to the API community, xenophobia, and racism. Go on to share experiences, concerns, and relevant resources to support each other during this period of immense uncertainty and fear.
    2. Join our mailing listserv: Questions? Please reach out to the ALA leadership team at [email protected].
    3. Sign our pledge - By signing the pledge you and your organization will be continually looped into events, initiatives, and updates on how your ERG/organization could succeed in advocating for the API community within your company.

      Sign the ALA Pledge

    • Learn from your ERG peers who have succeeded in organizing their companies for stronger awareness and engagement. Review our Anti-Xenophobia Campaign Toolkit and recording of our training designed to equip you and your ERG with the resources needed to address Asian xenophobia locally and beyond.

      A big thank you to Jimmy Hua, Jason Chan, Mable Huang, Farzana Nayani, Jeannie Diefenderfer, Ryan Patel, Po On Yeung, Michelle Lee, Mark Lee, Joanne Fung, Ramon Tran Tang, Ariel He, Mike Guo, Brian Chan, Richard So, Samantha Lee, Hizam Haron, Stella Ding, and more for your support in our toolkit launch campaign launch so far.

      Anti-Xenophobia Campaign Toolkit Preview Deck

      Enablement Workshop Video: How to equip your ERG and help tackle anti-asian sentiment

      Once you and your ERG/organization sign the pledge, we will send you the detailed toolkit.
    Please share about us to your private and professional network to join us in the collective effort to push back against anti-Asian sentiment and discrimination by race/ethnicity as a whole.
  4. Are there other ways you could contribute to our campaign? Let us know!
It is crucial that we act in this time of crisis to address the exponential rise of anti-Asian racism together.

If not today, then when?
Updated: May 16th, 2020



Experts and speakers are important allies to bring awareness and education to others.
We have included a list of speakers that we have vetted below. If you are interested in reaching out to a speaker, feel free to contact us and we will connect you to that individual.

Suggest a Speaker

Resources & Knowledge

Our goal is to equip individuals with resources and knowledge that would allow one to understand, learn, and react to things going on.

Suggest a Resource or Knowledge

Donations & Fundraising

There are a lot of great causes out there that needs donations. We believe some here are great organizations or causes that needs your support.

Suggest a Donation or Fundraiser

Volunteering Opportunities

Volunteering is a way for us to give back. It is a way for us all to be connected to aid others in need. Here are some organizations that need assistance in helping others in need.

Suggest a Volunteering Opportunity



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[email protected]


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